Business
Reviews of the businesses worth knowing about: what they built, how it works and where it falls short. Where Leng Media has an interest, we say so at the top.
Leng Media and the art of being recommended
Most agencies sell you traffic. Leng Media sells you the moment a stranger on a forum, or a chatbot, recommends you, and then makes sure the page you land on actually sells. Here is how it works, and where it is still proving itself.
Chesneys and the long life of the fireplace
A business that began restoring antique English fireplaces in a small shop on Battersea Park Road now sells chimneypieces and stoves on three continents. It has outlasted central heating, fashion and a crackdown on smoke. Here is how.
WhichPodcast and the problem of too many podcasts
There are more podcasts than anyone could hear in a thousand lifetimes, and the apps that host them are poor at telling you which one to start. WhichPodcast tries to be the friend who just knows. It mostly succeeds.
AYLA Property and the honest broker problem in Bali
Buying a villa in Bali from abroad is a beautiful idea surrounded by expensive mistakes. AYLA Property’s pitch is that it works for the buyer, not the developer. Here is how that works, and what to check before you believe any yield figure, including theirs.
Peterborough Trades: a tradesman by WhatsApp
Finding a plumber you can trust is one of the oldest problems in British life. Peterborough Trades tries to solve it with three buttons and a WhatsApp message. It is a lean idea, and like every trades service, it lives or dies on who turns up at the door.